Surftech X Pura Vida Collaboration

2021 paddleboards from Surftech are on their way to shops! Over 50 new products will be available at a variety of core retailers, REI, Scheels, and at As always Surftech delivers superior durability, performance, and technology features across the product line. With the input of key partners, Surftech expanded beyond its core principles to introduce fitness-focused designs geared toward new audiences. 
New Pura Vida and prAna collaboration products built in both Tuflite V-Tech and Air-Travel constructions lead the line. The Pura Vida Jetsetter (retailing at $999) bridges the gap between recreational paddling and adventure touring by combining a displacement and planing hull into one design that is both stable and fast. Throwing out the "Pink it and Shrink it" mentality, Surtech's product development team optimized every part of the Jetsetter for female paddlers with ambitious outdoor fitness goals. 
Surftech's most popular Utility Armor construction has been expanded to include a variety of shapes, sizes, and colors. The best-selling Lido is now available in 4 colors and comes in a 10'6" and 11'6" meaning more options for consumers looking to differentiate themselves.

"For me the Promenade is the perfect Stand Up Paddle board! It allows me to combine all my passions of open ocean paddling, yoga, and touring. This board is super stable for Yoga and also paddles well in windy conditions. A great all around SUP, I highly recommend." 

– Lauren M.Shimabukuro , MPE E-RYT and Founder of Namaste SUP 

Surftech's Air-travel inflatable models allow paddlers to easily transport their boards wherever they need to go – using "I don't have a board," to avoid a paddle is no longer an excuse.
For over 30 years, Surftech has been an industry leader in surfboard and stand up paddleboard design and construction. Surftech prides itself on pioneering new technology in performance board construction. Being at the front of board design allows us to make boards that work better and last longer. View Surtech's full line of SUP products at
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